FIFTH HOUR THOUGHTS
b. 1995
Creative Strategist based in Brooklyn, NY.
Specializing in crafting culturally relevant campaigns, Abbey brings expertise in research, ideation, concept development, and plan refinement to ensure each project is both strategically sound and creatively inspiring. Passionate about fine art, music, fashion, beauty, and sports, she seamlessly integrates these influences into her multifaceted approach.
Currently on the team at SHADOW in New York, NY.
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For project opportunities or inquiries, please contact:
abbey@fifthhourthoughts.com
Beauty & Wellness:
Cécred, e.l.f. Cosmetics, eos, Estée Lauder, Every Man Jack, Keys Soulcare, Moroccanoil, Neutrogena, Playground, Sun Bum, Tatcha
Fashion & Retail:
Aerie, American Eagle, Eyebuydirect, Shop with Google, Under Armour
Fast Casual:
Chipotle
Spirits & Wines:
Belvedere Vodka, Cloudy Bay Wine, Glenmorangie Whisky, Sir Davis, Volcán Tequila
Sports, Music, & Entertainment:
American Family Insurance (Sponsorship for Summerfest Music Festival, Atlanta United FC and the Milwaukee Brewers), Chicago Fire FC, Concacaf, Jack Larsen, Puttshack, Sony Audio & Home Electronics
Research:
Qualitative Research
Quantitative Research
Competitive Analysis
Trend Forecasting
Strategy:
Brand Strategy
Content Strategy
360 Planning
Event Programming
Pitching
Creative:
Copywriting
Art Direction
Graphic Design
Photography
Styling
Visual Merchandising