FIFTH HOUR THOUGHTS


ABOUT

WORK

LEISURE








SKILLS

★ SPOT CULTURAL SHIFTS ★ DECODE AUDIENCE BEHAVIORS ★ ANALYZE MARKET LANDSCAPES ★ REVEAL THE PATTERNS  

RESEARCH
Qualitative Research
Quantitative Research
Competitive Analysis
Focus Group Moderation
Social Listening
Trend Forecasting

★ FIND THE BRAND OPPORTUNITY ★ UNCOVER THE CULTURAL INSIGHT ★ SET UP THE STRATEGIC PLATFORM ★ WRITE BRIEFS THAT INSPIRE  

STRATEGY
Brand Positioning
Audience Profiles
Messaging Frameworks
Campaign Planning
Creative Briefs
Presentation Framework

★ DEVELOP BIG IDEAS ★ CRAFT COMPELLING STORIES ★ SHAPE VISUAL SYSTEMS ★ BRING VISIONS TO LIFE 

CREATIVE
Concept Development
Creative Direction
Art Direction
Copywriting
Graphic Design
Presentation Design

★ DELIVER MEMORABLE MOMENTS ★ DESIGN SPACES & STORIES ★ CONNECT PEOPLE IRL ★ BUILD WORLDS 

EXPERIENTIAL
Experience Design
Consumer Journey Mapping
Venue Scouting
Vendor Management
Playlist Curation
On-Site Leadership




BACKGROUND


7
YEARS EXPERIENCE

30+
BRANDS



1,000,000
IDEAS




Currently @ SHDADOW, NYC
Formerly @ rEvolution, Chicago





SELECT PROJECTS


Google Backstage at Lollapalooza
Google Runway Closet at the Devil Wears Prada 2 World Premiere
eos Spritz O’Clock VIP Cocktail Making Class
Wake the E.L.F. Up in NYC and LA

American Eagle x Travis Kelce Morning Drip Launch Party
Sony x Olivia Rodrigo Underground Launch Party
eos Crème de la Cool Lotion Launch Pop Up

Sony SoundClub Series
Tatcha Moisture Matchup Pop Up
American Family Insurance House at Summerfest Music Festival

Chicago Fire Football Club Anniversary Celebration
Chicago Fire Football Club Rebrand




SELECT CLIENTS
BEAUTY & WELLNESS
Dove
e.l.f.
eos
Estée Lauder
Every Man Jack
Sun Bum
Tatcha RETAIL & TECHNOLOGY
Aerie
American Eagle
Beyond Yoga
Google Shopping
Instacart
Sony Audio & Home Entertainment
Under Armour
SPORTS, ENTERTAINMENT, & SPONSORSHIP
American Family Insurance
Chicago Fire FC
Concacaf
Discover Card
Puttshack
Spin Master
FOOD, BEVERAGE & SPIRITS
Belvedere Vodka
Chipotle
Cloudy Bay Wine
Glenmorangie Scotch Whisky
Saint James Iced Tea
Sir Davis
Volcán Tequila