FIFTH HOUR THOUGHTS
CLIENT - American Family Insurance *New Business Win
DATE - September, 2021 - Executed Annually
PROJECT - Summerfest Music Festival Sponsorship
ROLE - Supporting Creative Strategist at rEvolution
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THE ASK - Create a fan activation for Summerfest Music Festival in Milwaukee, WI, sponsored by American Family Insurance.
THE IDEA - THE AMFAM HOUSE
American Family Insurance believes life is better under their iconic red roof. The AmFam House brings that feeling to the festival grounds, creating a home base where fans can reconnect with music, relax, recharge, and gear up for whatever comes next.
THE EXECUTION - The AmFam House has become an annual fixture at Summerfest and a go-to destination for fans looking to make more of their festival experience. The space offers intimate performances from main-stage artists, fanny pack customization, exclusive photo opportunities, and a place to take a break between sets.