FIFTH HOUR THOUGHTS
CLIENT - American Family Insurance *New Business Win
DATE - September, 2021 - Executed Annually
PROJECT - Summerfest Music Festival Sponsorship
ROLE - Supporting Creative Strategist at rEvolution
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THE ASK - Create a fan activation for Summerfest Music Festival in Milwaukee, WI, sponsored by American Family Insurance.
THE IDEA - THE AMFAM HOUSE
American Family Insurance aims to make life better under their iconic red roof. The AmFam House enhances the festival experience by creating a dedicated hub where fans can reconnect with the music, relax, recharge, and prepare for the next part of the day.
THE EXECUTION - The AMFAM House has become an annual fixture at Summerfest, serving as the go-to destination for a more comfortable and unforgettable festival experience. It offers festival-goers intimate performances from main-stage acts, fanny pack customization, and exclusive photo ops.