FIFTH HOUR THOUGHTS
CLIENT - eos
DATE - July 22, 2025
PROJECT - Crème de Pistachio Body Lotion Activation
ROLE - Senior Creative Strategist at SHADOW
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THE ASK -
Craft a consumer-facing experience in New York City that spotlights the new Crème de Pistachio 24H Moisture Body Lotion launch.
THE IDEA -
Summer in New York City means one thing: overwhelmingly high temperatures, day after day. The sidewalks sizzle, our shorts get shorter… and for many, smooth legs are non-negotiable.
In this heat, melting is basically guaranteed. But eos has a summer skin solution, a 24H Moisture Body Lotion that melts into your skin, not off of it.
THE EXECUTION - EOS’ CRÈME DE LA COOL POP-UP eos turned heads in one of NYC’s busiest public plazas, delivering smooth & cool relief just when the city needed it most.
The centerpiece? A giant, branded eos ice cube with eos products frozen inside, waiting to be revealed.
Surrounding the cube: a sensory cooling zone with mist infused with pistachio scent, lotion sampling stations, branded ice cream, and a relaxing lounge area for the ultimate chill-out experience.
PRESS -
Brand Innovators, Event Marketer