FIFTH HOUR THOUGHTS
CLIENT - eos
DATE - Thursday, July 30, through Sunday, August 2, 2026
PROJECT - Spritz Collection Event
ROLE - Senior Creative Strategist at SHADOW
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THE ASK -
As eos dropped its limited-edition #eosflavorlab Spritz Collection, they wanted to celebrate the launch with an event for VIP media and influencers.
THE IDEA - Spritz O’Clock
Invite guests to celebrate the new collection and embrace the spritz lifestyle with the ultimate #euromaxxing experience, no passport required.
THE EXECUTION -
We took over Palma NYC for the ultimate La Dolce Vita–inspired experience, including a hands-on cocktail workshop where guests mixed (literally) and mingled, customized Italian charm bracelets, and explored an eos Amalfi Coast–inspired market where they could pick up product and fresh produce to take home.
COVERAGE -
51,550,943 impressions across media and social
Content Example #1
Content Example #2
THE RESULTS -
36 VIP Guests