FIFTH HOUR THOUGHTS
CLIENT - Google Shopping
DATE - April 20, 2026
PROJECT - Devil Wears Prada 2 World Premiere
ROLE - Senior Creative Strategist at SHADOW
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THE ASK -
Showcase Google Shopping’s Try On tool at The Devil Wears Prada 2 World Premiere, bringing the technology to life in a way that felt native to the world of Runway.
THE IDEA - TRY ON THE RUNWAY CLOSET
Guests were invited to check in at the front desk before entering the magazine’s iconic closet, where they could play dress-up alongside Runway employees and experience the magic of fashion through Google Shopping’s Try On tool.
THE EXECUTION - TRY ON THE RUNWAY CLOSET
In-character Runway staff greeted guests and guided them through a fully immersive fashion closet, filled with designer looks, handbags, and shoes inspired by the film.
At the center of the experience, a magic mirror invited guests to virtually try on curated designer looks—bringing the fantasy of stepping into Runway to life through Google Shopping’s Try On technology.
PRESS -
Eventmarketer