FIFTH HOUR THOUGHTS
CLIENT - Sony Audio & Home Electronics
DATE - 2023-2025
PROJECT - Community Building Event Series
ROLE - Senior Creative Strategist at SHADOW
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THE ASK -
Design an ongoing event series that builds community and showcases the exceptional sound quality of Sony headphones and speakers.
THE IDEA - SOUND CLUB LISTENING PARTIES
The best way to demonstrate the power of great sound is to put it in the hands of the people shaping what’s next. We tapped into underground music communities in key markets, giving emerging artists a platform to celebrate new releases while bringing their fans together around a shared love of music.
THE EXECUTION -
These intimate listening parties put rising musicians and their new releases at the center of the experience. Guests could catch live performances, explore the new album at an immersive Sony Listening Station, customize their headphone cases, enjoy refreshments, and connect with the artists themselves.
THE RESULTS -
6 events across LA and NYC before evolving into an evergreen event platform.