FIFTH HOUR THOUGHTS
CLIENT - Sony Audio & Home Electronics
DATE - 2023-Present
PROJECT - Community Building Event Series
ROLE - Senior Creative Strategist at SHADOW
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THE ASK -
Design an ongoing event series that builds community and showcases the exceptional sound quality of Sony headphones and speakers.
THE IDEA -
Tap into underground communities and elevate the sounds of emerging talent in key markets by giving them the platform to host a release party for their new projects.
THE EXECUTION - SOUND CLUB LISTENING PARTIES
These intimate events spotlight rising musicians' new releases, offering VIP guests live performances, an immersive Sony Listening Station to explore the new album, headphone case customization, refreshments, and the chance to meet the artists.
THE RESULTS -
6 events in LA and NY to date, with plans to continue into 2025.